{"id":3298,"date":"2025-07-18T13:13:10","date_gmt":"2025-07-18T12:13:10","guid":{"rendered":"https:\/\/pre-prod.horrea.fr\/?page_id=3298"},"modified":"2025-09-10T16:39:18","modified_gmt":"2025-09-10T15:39:18","slug":"generative-ux","status":"publish","type":"page","link":"https:\/\/www.horrea.fr\/en\/generative-ux\/","title":{"rendered":"Generative UX"},"content":{"rendered":"\n
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Transform your digital journeys with generative UX<\/h2>\n <\/div>\n
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\n A new approach powered by generative AI to turn every user intention into a unique experience. <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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\n 40 <\/div>\n
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\n increase in engagement observed on AI-generated personalized journeys. <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n \n <\/div>\n <\/div>\n\t<\/div>\n<\/div>\n\n\n
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\n Why transform your digital journeys? <\/H2>\n <\/div>\n
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\n Linear experience <\/h3>\n <\/div >\n
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\n The same journey for everyone, regardless of intent. <\/div>\n <\/div>\n<\/div> <\/div>\n
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\n Shallow personalization <\/h3>\n <\/div >\n
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\n Static content, rarely relevant. <\/div>\n <\/div>\n<\/div> <\/div>\n
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\n Engagement low <\/h3>\n <\/div >\n
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\n Too much effort required, too little perceived value. <\/div>\n <\/div>\n<\/div> <\/div>\n
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\n Early drop-off <\/h3>\n <\/div >\n
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\n Users leave before finding what they need. <\/div>\n <\/div>\n<\/div> <\/div>\n <\/div>\n\n
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\n What we implement to activate your Generative UX <\/H2>\n <\/div>\n
\n \n A structured approach to transform your digital journeys through generative AI \u2014 and turn them into a high-impact conversion driver from day one. <\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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User intent mapping<\/h3>\n <\/div>\n <\/div>\n
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\n We analyze your existing journeys to identify key user intents at each stage (search, hesitation, comparison, conversion) and surface the real activation levers \u2014 based on user logic, not just your site structure.
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Dynamic generation of personalized journeys<\/h3>\n <\/div>\n <\/div>\n
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\n We design AI-powered UX modules that generate real-time interfaces, recommendations, and content tailored to each visitor\u2019s profile, context, and intent \u2014 creating a high-value experience.
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Seamless integration into your digital ecosystem<\/h3>\n <\/div>\n <\/div>\n
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\n We integrate Generative UX directly into your tools (CMS, PIM, CRM, Search, etc.), taking into account your technical, organizational, and business constraints to enable fast adoption without disrupting operations.
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Impact measurement & continuous optimization<\/h3>\n <\/div>\n <\/div>\n
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\n From launch, we track business KPIs (conversion, engagement, average basket size\u2026) and iterate with you weekly using AI-generated insights to continuously improve performance.
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\n Why choose Horrea ? <\/h2>\n \n
\n Why choose Horrea<\/span> ? <\/div>\n <\/div>\n \n <\/div>\n \n
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Combined AI & UX expertise<\/h3>\n <\/div>\n \n
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\n Senior certified professionals capable of delivering impactful results. <\/div>\n <\/div>\n <\/div>\n\n \n <\/div>\n<\/div> \n
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Seamless integration into your existing tools<\/h3>\n <\/div>\n \n
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\n We align with your technical, financial, and organizational priorities. <\/div>\n <\/div>\n <\/div>\n\n \n <\/div>\n<\/div> \n
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Fast impact without complexity<\/h3>\n <\/div>\n \n
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\n Your project is led by experts with international experience across agencies and digital teams. <\/div>\n <\/div>\n <\/div>\n\n \n <\/div>\n<\/div> <\/div>\n <\/div>\n <\/div>\n\t<\/div>\n<\/div>\n\n\n
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\n Any questions? <\/H2>\n <\/div>\n <\/div>\n
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\n What is Generative UX? <\/div>\n
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\n Generative UX uses artificial intelligence to create real-time user journeys tailored to individual intent. It goes beyond standard personalization by dynamically rewriting content, calls to action, or page structures based on user profiles and context. <\/div>\n <\/div>\n \n \n
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\n What are the concrete benefits? <\/div>\n
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\n On average, our clients see a +40% increase in engagement and significantly lower bounce rates. Users find what they\u2019re looking for faster, interact more, and convert better. <\/div>\n <\/div>\n \n \n
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\n Is it only for e-commerce sites? <\/div>\n
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\n No. Generative UX applies to any type of platform: e-commerce, SaaS, B2B sites, onboarding flows, content portals\u2026 Wherever users have varied intentions, it brings measurable value. <\/div>\n <\/div>\n \n \n
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\n Do we need a full website redesign to implement Generative UX? <\/div>\n
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\n Not at all. We integrate with your CMS, frontend modules, or existing APIs. Implementation focuses on strategic areas (landing pages, product pages, forms\u2026)\u2014no need for a full redesign. <\/div>\n <\/div>\n \n \n
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\n How long does a first test take? <\/div>\n
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\n Just 2 to 4 weeks for a POC on one or two key pages. This allows you to measure Generative UX’s impact on engagement and conversion before expanding. <\/div>\n <\/div>\n \n \n
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\n Which tools or platforms are compatible? <\/div>\n
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\n We work with Shopify, Magento, WordPress, Webflow, Contentful, headless solutions, and proprietary tools. Integration is done via API or script tag depending on your stack. <\/div>\n <\/div>\n \n \n
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\n Who leads the project at Horrea? <\/div>\n
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\n A cross-functional team including an AI expert, UX strategist, and senior front-end developer. No unsupervised juniors. Our experts have led AI+UX projects at both agency and brand level internationally. <\/div>\n <\/div>\n \n \n
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\n What sets Horrea apart in this area? <\/div>\n
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\n We don\u2019t sell technology\u2014we deliver UX performance. Our experts combine AI, UX, and business culture. Every recommendation is tested, measured, and managed collaboratively with you\u2014no friction, no jargon. <\/div>\n <\/div>\n \n <\/div>\n <\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3298","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.horrea.fr\/en\/wp-json\/wp\/v2\/pages\/3298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.horrea.fr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.horrea.fr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.horrea.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.horrea.fr\/en\/wp-json\/wp\/v2\/comments?post=3298"}],"version-history":[{"count":12,"href":"https:\/\/www.horrea.fr\/en\/wp-json\/wp\/v2\/pages\/3298\/revisions"}],"predecessor-version":[{"id":3707,"href":"https:\/\/www.horrea.fr\/en\/wp-json\/wp\/v2\/pages\/3298\/revisions\/3707"}],"wp:attachment":[{"href":"https:\/\/www.horrea.fr\/en\/wp-json\/wp\/v2\/media?parent=3298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}