{"id":2406,"date":"2025-02-18T09:12:13","date_gmt":"2025-02-18T08:12:13","guid":{"rendered":"https:\/\/www.horrea.fr\/commerce-unifie-lavenir-du-retail-selon-letude-ey-et-shopify\/"},"modified":"2025-07-31T10:59:01","modified_gmt":"2025-07-31T09:59:01","slug":"unified-commerce-the-future-of-retail","status":"publish","type":"post","link":"https:\/\/www.horrea.fr\/en\/resources\/unified-commerce-the-future-of-retail\/","title":{"rendered":"Unified Commerce: The Future of Retail according to EY and Shopify Study"},"content":{"rendered":"\n

What is unified commerce?<\/h2>\n\n\n\n
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Unified commerce goes beyond omnichannel strategies. While omnichannel aims to provide a seamless experience across different channels (online, in-store, mobile), unified commerce integrates all front-end and back-end systems into a single platform. This means that product, order, and customer data flow from a single source of truth. The result: a consistent and personalized customer experience, regardless of the point of contact.<\/p>\n

Why omnichannel is no longer enough?<\/p>\n

Although omnichannel is effective on the surface, it often relies on fragmented systems. These technological silos lead to data synchronization issues, communication delays, and high maintenance costs. In contrast, unified commerce eliminates these inefficiencies by centralizing operations and simplifying data management.<\/p>\n <\/span>\n <\/div>\n \n <\/div>\n\t<\/div>\n<\/div>\n\n\n

The Benefits of unified commerce for retailers<\/h2>\n\n\n\n
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The EY-Shopify study highlights several tangible benefits for businesses that adopt a unified commerce strategy. Here are the key takeaways:<\/p>\n

1. Reduction in Operational Costs<\/strong><\/p>\n

Unified commerce enables an average reduction of 22% in total cost of ownership (TCO) compared to competing solutions. This reduction is attributed to the elimination of middleware, lower third-party support fees (-7%), and native integration between POS and e-commerce platforms.<\/p>\n

2. Increased Revenue<\/strong><\/p>\n

Retailers using Shopify POS have seen an average 8.9% increase in annual sales. This growth is driven by features such as customer data integration, enabling more targeted marketing campaigns and personalized recommendations.<\/p>\n

3. Enhanced Customer Experience<\/strong><\/p>\n

With a unified data view, retailers can deliver personalized experiences at every stage of the customer journey. Features such as “Buy Online, Pick Up In-Store” (BOPIS) or the “endless aisle” concept cater to modern consumer expectations for total channel flexibility.<\/p>\n

4. Operational Efficiency<\/strong><\/p>\n

Native system integration reduces manual tasks and errors. For instance, one retailer was able to cut down 50 hours per week previously spent on omnichannel order management, freeing up resources for higher-value activities.<\/p>\n <\/span>\n <\/div>\n \n <\/div>\n\t<\/div>\n<\/div>\n\n\n

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Key KPIs to monitor in a unified commerce environment<\/h2>\n\n\n\n
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The study also emphasizes the importance of redefining key performance indicators (KPIs) to reflect the realities of unified commerce. Here are some examples of KPIs to prioritize:<\/p>\n