{"id":3929,"date":"2025-11-17T10:27:26","date_gmt":"2025-11-17T09:27:26","guid":{"rendered":"https:\/\/www.horrea.fr\/ouvrir-une-marketplace-en-100-jours-la-methode-horrea-%f0%9f%9a%80\/"},"modified":"2025-12-10T17:10:00","modified_gmt":"2025-12-10T16:10:00","slug":"ouvrir-une-marketplace-en-100-jours-la-methode-horrea-%f0%9f%9a%80","status":"publish","type":"post","link":"https:\/\/www.horrea.fr\/en\/resources\/ouvrir-une-marketplace-en-100-jours-la-methode-horrea-%f0%9f%9a%80\/","title":{"rendered":"Launching a marketplace in 100 days: the Horrea method \ud83d\ude80"},"content":{"rendered":"\n<div id=\"paragraph-block_100f167204fd295cd1fe48b76890651a\" class=\"paragraph\">\n    <div class=\"gutenberg--block margin-custom paragraph\" style=\"padding: 10px 0;\"> \n        <div class=\"paragraph--content\">\n            \n            \n                            <div class=\"paragraph--text\">\n                    <span class=\"p--medium\">\n                        <div class=\"ql-block\" data-block-id=\"block-0dd536de-d845-4d8f-b260-8edb857abe26\">\n<div data-block-id=\"block-ec16f321-a90d-4cb9-9148-7a830ae78d44\">At <strong>Horrea<\/strong>, we have developed a proven operational framework\u2014a clear method for <strong>launching and managing a marketplace in 100 days<\/strong>, from strategic planning to performance monitoring.<\/div>\n<\/div>\n                    <\/span>\n                <\/div>\n            \n                    <\/div>\n\t<\/div>\n<\/div>\n\n\n<div id=\"paragraph-block_278ba7fc9ca8820cb3a826fd2e3c8809\" class=\"paragraph\">\n    <div class=\"gutenberg--block margin-custom paragraph\" style=\"padding: 20px 0;\"> \n        <div class=\"paragraph--content\">\n                            <div class=\"paragraph--headline\">\n                    <span class=\"p--medium\">\n                        Laying the right foundations                    <\/span>\n                <\/div>\n            \n                            <div class=\"paragraph--title\">\n                    <H2 class=\"p--xxlarge p--xxlarge--semibold\">\n                        Days 1 to 10 \u2013 Audit &#038; Strategy                     <\/H2>\n                <\/div>\n            \n                            <div class=\"paragraph--text\">\n                    <span class=\"p--medium\">\n                        <p>Before taking action, you need to understand.<br \/>\nThese first ten days are dedicated to assessing the brand&#8217;s potential, identifying growth drivers, and defining a clear strategy.<\/p>\n<p>Objective: To provide a comprehensive analysis of brand equity, commercial performance, competitive positioning, and growth opportunities.<\/p>\n<p>&nbsp;<\/p>\n<h6 class=\"ql-heading\" data-block-id=\"block-003500cf-be60-4aaf-8157-51a33f783667\" data-collapsable-block=\"true\" data-collapse-state=\"expanded\"><strong>1. Strategic analysis<\/strong><\/h6>\n<p>Strategic analysis aims to understand the strengths and weaknesses of the brand in order to identify opportunities in the marketplace.<\/p>\n<ul>\n<li>Brand equity assessment: overall positioning, image consistency, and perceived value.<\/li>\n<li>Study of customer perception through consumer reviews, satisfaction, and areas for improvement.<\/li>\n<li>Analysis of prices charged and price\/product consistency in relation to market expectations.<\/li>\n<li>Comprehensive competitive benchmarking: offers, visibility, SEO, marketing campaigns, and market share.<\/li>\n<li>Identification of areas of differentiation and unique levers to improve competitiveness.<\/li>\n<\/ul>\n<h5 data-block-id=\"block-e7f27ed2-6d3c-4c66-ba58-e508330fca75\" data-collapsable-block=\"true\" data-collapse-state=\"expanded\"><\/h5>\n<h6 class=\"ql-heading\" data-block-id=\"block-e7f27ed2-6d3c-4c66-ba58-e508330fca75\" data-collapsable-block=\"true\" data-collapse-state=\"expanded\"><strong>2. Performance audit and potential of existing marketplaces<\/strong><\/h6>\n<p>This step involves analysing current performance and identifying growth drivers on marketplaces.<\/p>\n<ul>\n<li>Analysis of existing sales: volume, turnover, margins and breakdown by product.<\/li>\n<li>Evaluation of key KPIs: ROAS, conversion rate, Buy Box, return rate.<\/li>\n<li>Identification of underperforming ranges and untapped opportunities.<\/li>\n<li>Analysis of price and margin consistency compared to direct and indirect competitors.<\/li>\n<\/ul>\n<h5 data-block-id=\"block-7f79924d-a6b7-4cbb-bde7-51ab8cc71a1a\" data-collapsable-block=\"true\" data-collapse-state=\"expanded\"><\/h5>\n<h6 class=\"ql-heading\" data-block-id=\"block-7f79924d-a6b7-4cbb-bde7-51ab8cc71a1a\" data-collapsable-block=\"true\" data-collapse-state=\"expanded\"><strong>3. Selection of priority marketplaces<\/strong><\/h6>\n<p>The objective is to select the most relevant marketplaces to develop sales, taking into account commercial potential and technical constraints.<\/p>\n<ul>\n<li>Selection of European and international marketplaces suited to the brand.<\/li>\n<li>Study of traffic, audience and market share for each platform.<\/li>\n<li>Selection of marketplaces by category and revenue potential.<\/li>\n<li>Consideration of commissions, service fees and logistical conditions.<\/li>\n<li>Assessment of ease of technical integration and available tools.<\/li>\n<li>Management of cross-border logistics flows and adaptation of delivery methods.<\/li>\n<\/ul>\n<h5 data-block-id=\"block-a532472b-ef7a-44c3-93ee-a25edbcbfec9\" data-collapsable-block=\"true\" data-collapse-state=\"expanded\"><\/h5>\n<h6 class=\"ql-heading\" data-block-id=\"block-a532472b-ef7a-44c3-93ee-a25edbcbfec9\" data-collapsable-block=\"true\" data-collapse-state=\"expanded\"><strong>4. Consolidated strategic recommendations<\/strong><\/h6>\n<p class=\"ql-heading\" data-block-id=\"block-edb5d450-99e7-47e2-b01d-00330ba4260f\" data-collapsable-block=\"true\" data-collapse-state=\"expanded\"><strong>Marketplace growth plan<\/strong><\/p>\n<p>Based on the above analyses, we define a structured strategic plan to maximise the brand&#8217;s growth on marketplaces.<\/p>\n<ul>\n<li>Prioritise marketplaces to open: high potential and aligned with brand image.<\/li>\n<li>Define a pricing and promotional strategy tailored to different channels.<\/li>\n<li>Enhance product visibility through SEO optimisation and targeted media campaigns.<\/li>\n<li>Define short-, medium- and long-term actions to structure a progressive roadmap.<\/li>\n<li>Adapt the marketing strategy according to product type and competition.<\/li>\n<\/ul>\n                    <\/span>\n                <\/div>\n            \n                    <\/div>\n\t<\/div>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div id=\"paragraph-block_3682c378436acb54d8cdf2c97384f641\" class=\"paragraph\">\n    <div class=\"gutenberg--block margin-custom paragraph\" style=\"padding: 20px 0;\"> \n        <div class=\"paragraph--content\">\n                            <div class=\"paragraph--headline\">\n                    <span class=\"p--medium\">\n                        The core of the project                    <\/span>\n                <\/div>\n            \n                            <div class=\"paragraph--title\">\n                    <H2 class=\"p--xxlarge p--xxlarge--semibold\">\n                        Days 10 to 90 \u2013 Implementation &#038; operational deployment                    <\/H2>\n                <\/div>\n            \n                            <div class=\"paragraph--text\">\n                    <span class=\"p--medium\">\n                        <p>We move from planning to action, providing comprehensive support in technical, marketing and logistical areas.<\/p>\n<p>Objective: To support the brand in technical, logistical, marketing and commercial implementation to ensure effective deployment on marketplaces.<\/p>\n<p>&nbsp;<\/p>\n<h6><strong>\u00a01. Account creation and configuration<\/strong><\/h6>\n<ul>\n<li data-start=\"3257\" data-end=\"3322\">Support with contracting and KYC management.<\/li>\n<li data-start=\"3257\" data-end=\"3322\">Setting up seller accounts (administrative, banking and logistics information).<\/li>\n<li data-start=\"3257\" data-end=\"3322\">Configuring delivery rules and return options.<\/li>\n<li data-start=\"3257\" data-end=\"3322\">Managing multi-user access for teams and partners.<\/li>\n<\/ul>\n<h6><strong>2. Catalogue &amp; content management<\/strong><\/h6>\n<ul>\n<li data-start=\"3601\" data-end=\"3646\">Structuring and mapping product flows.<\/li>\n<li data-start=\"3601\" data-end=\"3646\">Multilingual translation and SEO optimisation.<\/li>\n<li data-start=\"3601\" data-end=\"3646\">Organising product attributes.<\/li>\n<li data-start=\"3601\" data-end=\"3646\">Creating and enriching product listings (titles, descriptions, visuals).<\/li>\n<li data-start=\"3601\" data-end=\"3646\">Setting up customised shops (Brand Store, Brand Registry).<\/li>\n<li data-start=\"3601\" data-end=\"3646\">Monitoring catalogue quality and marketplace compliance.<\/li>\n<\/ul>\n<h6 data-start=\"3962\" data-end=\"4011\"><strong>3. Pricing policy &amp; automation<\/strong><\/h6>\n<ul>\n<li data-start=\"4015\" data-end=\"4072\">Definition of a consistent pricing strategy across channels.<\/li>\n<li data-start=\"4015\" data-end=\"4072\">Implementation of dynamic repricing tools.<\/li>\n<li data-start=\"4015\" data-end=\"4072\">Automation of price and stock updates.<\/li>\n<li data-start=\"4015\" data-end=\"4072\">Continuous competitive monitoring and margin tracking.<\/li>\n<\/ul>\n<h6 data-start=\"4232\" data-end=\"4266\"><strong>4. Marketing &amp; visibility<\/strong><\/h6>\n<ul>\n<li data-start=\"4270\" data-end=\"4342\">Retail Media campaigns: Amazon Ads, DSP, AMS, sponsored campaigns.<\/li>\n<li data-start=\"4270\" data-end=\"4342\">Specific promotions: coupons, bundles, flash sales, event offers.<\/li>\n<li data-start=\"4270\" data-end=\"4342\">Customer review management to maintain a rating above 4 stars.<\/li>\n<li data-start=\"4270\" data-end=\"4342\">Rich content optimisation and ROAS tracking.<\/li>\n<\/ul>\n<h6 data-start=\"4547\" data-end=\"4586\"><strong>5. Logistics &amp; customer service<\/strong><\/h6>\n<ul>\n<li data-start=\"4590\" data-end=\"4662\">Coordination of logistics flows: preparation, shipments, returns.<\/li>\n<li data-start=\"4590\" data-end=\"4662\">Optimisation of transport costs and delivery times.<\/li>\n<li data-start=\"4590\" data-end=\"4662\">Integration of logistics solutions (Amazon FBA, Octopia, third-party providers).<\/li>\n<li data-start=\"4590\" data-end=\"4662\">Implementation of a multi-channel, multilingual customer service.<\/li>\n<li data-start=\"4590\" data-end=\"4662\">Proactive dispute management and customer satisfaction.<\/li>\n<\/ul>\n<h6 data-start=\"4920\" data-end=\"4961\"><strong>6. Accounting &amp; reconciliation<\/strong><\/h6>\n<ul>\n<li data-start=\"4965\" data-end=\"5055\">Comprehensive management of marketplace financial flows (sales, commissions, refunds).<\/li>\n<li data-start=\"4965\" data-end=\"5055\">Automation of accounting reconciliation.<\/li>\n<li data-start=\"4965\" data-end=\"5055\">Multi-country VAT management and regulatory compliance.<\/li>\n<li data-start=\"4965\" data-end=\"5055\">Multi-country financial reports for margin tracking.<\/li>\n<\/ul>\n<h6 data-start=\"5229\" data-end=\"5259\"><strong>7. Data visualisation<\/strong><\/h6>\n<ul>\n<li data-start=\"5263\" data-end=\"5356\">Implementation of data visualisation solutions to centralise and visualise key indicators.<\/li>\n<\/ul>\n                    <\/span>\n                <\/div>\n            \n                    <\/div>\n\t<\/div>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div id=\"paragraph-block_a228869283069978cf8d9c697f85603c\" class=\"paragraph\">\n    <div class=\"gutenberg--block margin-custom paragraph\" style=\"padding: 20px 0;\"> \n        <div class=\"paragraph--content\">\n                            <div class=\"paragraph--headline\">\n                    <span class=\"p--medium\">\n                        the final stage                    <\/span>\n                <\/div>\n            \n                            <div class=\"paragraph--title\">\n                    <H2 class=\"p--xxlarge p--xxlarge--semibold\">\n                        Days 90 to 100: Monitoring and managing the business                    <\/H2>\n                <\/div>\n            \n                            <div class=\"paragraph--text\">\n                    <span class=\"p--medium\">\n                        <p>Objective: To implement regular monitoring and precise management of the business in order to optimise performance and ensure sustainable sales growth on marketplaces.<\/p>\n<p>&nbsp;<\/p>\n<h6 data-start=\"5527\" data-end=\"5567\"><strong>1. Dashboards &amp; reporting<\/strong><\/h6>\n<ul>\n<li data-start=\"5571\" data-end=\"5640\">Centralised dashboards to aggregate multi-marketplace data.<\/li>\n<li data-start=\"5571\" data-end=\"5640\">KPI tracking: turnover, margins, conversion rates, Buy Box, ROAS.<\/li>\n<li data-start=\"5571\" data-end=\"5640\">Performance analysis by product, category and country.<\/li>\n<li data-start=\"5571\" data-end=\"5640\">Automated periodic reports for management and marketing decisions.<\/li>\n<\/ul>\n<h6 data-start=\"5866\" data-end=\"5896\"><strong>2. Monitoring key KPIs<\/strong><\/h6>\n<ul>\n<li data-start=\"5900\" data-end=\"5952\">Continuous analysis of performance indicators.<\/li>\n<li data-start=\"5900\" data-end=\"5952\">Identification of deviations from objectives.<\/li>\n<li data-start=\"5900\" data-end=\"5952\">Monitoring of marketing campaigns (costs, conversions, visibility).<\/li>\n<li data-start=\"5900\" data-end=\"5952\">Continuous improvement based on data.<\/li>\n<\/ul>\n<h6 data-start=\"6125\" data-end=\"6162\"><strong>3. Corrective action plans<\/strong><\/h6>\n<ul>\n<li data-start=\"6166\" data-end=\"6225\">Rapid corrective action based on observed results.<\/li>\n<li data-start=\"6166\" data-end=\"6225\">Optimisation of marketing and SEO campaigns.<\/li>\n<li data-start=\"6166\" data-end=\"6225\">Readjustment of pricing strategies.<\/li>\n<\/ul>\n<h6 data-start=\"6318\" data-end=\"6358\"><strong>4. Support for support services<\/strong><\/h6>\n<ul>\n<li data-start=\"6362\" data-end=\"6411\">Training and skills development for teams.<\/li>\n<li data-start=\"6362\" data-end=\"6411\">Automation of repetitive tasks.<\/li>\n<li data-start=\"6362\" data-end=\"6411\">Support with recruiting specialist profiles.<\/li>\n<\/ul>\n<h6 data-start=\"6512\" data-end=\"6558\"><strong>5. Automation &amp; technical tools<\/strong><\/h6>\n<ul>\n<li data-start=\"6562\" data-end=\"6647\">Integration of automation tools to centralise marketplace operations.<\/li>\n<li data-start=\"6562\" data-end=\"6647\">Technical connectors to synchronise stock, orders and prices.<\/li>\n<li data-start=\"6562\" data-end=\"6647\">Automated payment tracking and accounting reconciliation.<\/li>\n<li data-start=\"6562\" data-end=\"6647\">Monitoring of technological innovations in the sector.<\/li>\n<\/ul>\n                    <\/span>\n                <\/div>\n            \n                    <\/div>\n\t<\/div>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div id=\"paragraph-block_62c929e256eb7b8a47ee6899058e941c\" class=\"paragraph\">\n    <div class=\"gutenberg--block margin-custom paragraph\" style=\"padding: 20px 0;\"> \n        <div class=\"paragraph--content\">\n            \n                            <div class=\"paragraph--title\">\n                    <H2 class=\"p--xxlarge p--xxlarge--semibold\">\n                        In brief                    <\/H2>\n                <\/div>\n            \n                            <div class=\"paragraph--text\">\n                    <span class=\"p--medium\">\n                        <p>In 100 days, this methodology enables a brand to move from strategy to action, with an operational, high-performance, data-driven marketplace.<br \/>\nA comprehensive approach covering strategic vision, operational implementation and the structuring of sustainable management.<\/p>\n<p>&nbsp;<\/p>\n<p>This is the Horrea method:<br \/>\n\ud83d\udc49 10 days to frame,<br \/>\n\ud83d\udc49 80 days to deploy,<br \/>\n\ud83d\udc49 10 days to sustain.<\/p>\n                    <\/span>\n                <\/div>\n            \n                    <\/div>\n\t<\/div>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div id=\"paragraph-block_504c3053a0708b04b354746217899f34\" class=\"paragraph\">\n    <div class=\"gutenberg--block margin-custom paragraph\" style=\"padding: 20px 0;\"> \n        <div class=\"paragraph--content\">\n            \n                            <div class=\"paragraph--title\">\n                    <H2 class=\"p--xxlarge p--xxlarge--semibold\">\n                        Would you like to accelerate your growth on marketplaces?<br \/>\r\n                    <\/H2>\n                <\/div>\n            \n                            <div class=\"paragraph--text\">\n                    <span class=\"p--medium\">\n                        <p data-start=\"5390\" data-end=\"5540\">Contact our Horrea experts to build your customised deployment plan.<\/p>\n                    <\/span>\n                <\/div>\n            \n                            <div class=\"paragraph--button\">\n                    <a href=\"https:\/\/www.horrea.fr\/en\/contact\/\" target=\"\" class=\"btn btn-primary\">\n                        <div class=\"btn--text\">\n                            Talk to an expert at Horrea                        <\/div>\n                    <\/a>\n                <\/div>\n                    <\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":3950,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[93],"tags":[114,134,115,116,145,146],"class_list":["post-3929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dtc-en","tag-croissance-en","tag-data","tag-digital-en","tag-e-commerce-en","tag-experience-client-en","tag-ia-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.horrea.fr\/en\/wp-json\/wp\/v2\/posts\/3929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.horrea.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.horrea.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.horrea.fr\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.horrea.fr\/en\/wp-json\/wp\/v2\/comments?post=3929"}],"version-history":[{"count":14,"href":"https:\/\/www.horrea.fr\/en\/wp-json\/wp\/v2\/posts\/3929\/revisions"}],"predecessor-version":[{"id":3957,"href":"https:\/\/www.horrea.fr\/en\/wp-json\/wp\/v2\/posts\/3929\/revisions\/3957"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.horrea.fr\/en\/wp-json\/wp\/v2\/media\/3950"}],"wp:attachment":[{"href":"https:\/\/www.horrea.fr\/en\/wp-json\/wp\/v2\/media?parent=3929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.horrea.fr\/en\/wp-json\/wp\/v2\/categories?post=3929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.horrea.fr\/en\/wp-json\/wp\/v2\/tags?post=3929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}