{"id":1388,"date":"2024-07-02T13:20:50","date_gmt":"2024-07-02T12:20:50","guid":{"rendered":"https:\/\/www.horrea.fr\/success-stories\/regie-publicitaire-kingfisher-retail-media\/"},"modified":"2025-06-04T16:09:19","modified_gmt":"2025-06-04T15:09:19","slug":"build-a-retail-media-advertising-platfom","status":"publish","type":"success_stories","link":"https:\/\/www.horrea.fr\/en\/client-stories\/build-a-retail-media-advertising-platfom\/","title":{"rendered":"Build a Retail Media advertising platform"},"content":{"rendered":"\n
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\n \n THE CHALLENGE <\/span>\n <\/div>\n \n
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\n How to monetize the audience and traffic of Castorama and Brico-D\u00e9p\u00f4t? <\/H2>\n <\/div>\n \n
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Retail Media offers a new strategic dimension for retailers, transforming their data into monetizable assets while providing advertisers with unparalleled targeting and performance measurement solutions. The goal is clear: leverage the audience and traffic generated by Castorama and Brico-D\u00e9p\u00f4t to create new revenue streams.<\/p>\n <\/span>\n <\/div>\n \n <\/div>\n\t<\/div>\n<\/div>\n\n\n

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\n \n OUR SOLUTION <\/span>\n <\/div>\n \n
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\n Retail Media opportunity study for Kingfisher, development of deployment roadmap, and support for the creation and development of Kingfisher Retail Media advertising platform. <\/H2>\n <\/div>\n \n
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Horrea proposed a comprehensive approach to tackle this challenge. We began with an in-depth analysis of the opportunities provided by retail media, followed by the creation of the Kingfisher Retail Media advertising platform. This initiative aimed to generate new revenue streams by offering a range of services from strategy and operational execution to sales, business development, and recruitment.<\/p>\n

Our mission was to develop the Kingfisher advertising business alongside the teams, targeting a 2025 horizon, by establishing robust economic, commercial, and operational models. For instance, we implemented a brand coach service designed to offer tailored support to the most strategic partner brands, ensuring significant revenue growth.<\/p>\n

This mission was structured into three essential phases: opportunity study and business case, alignment and co-creation workshop, and Retail Media business growth and operation plan.<\/p>\n <\/span>\n <\/div>\n \n <\/div>\n\t<\/div>\n<\/div>\n\n\n

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\n \n IMPACT <\/span>\n <\/div>\n \n
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\n A new business line created in a few months and significant revenue generated for Kingfisher <\/H2>\n <\/div>\n \n
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Horrea helped Kingfisher develop a strong value proposition in retail media within the DIY retail sector. Thanks to a clear offering and tangible benefits, many brands chose to invest in marketing and retail media solutions to support the growth of their products at Castorama and Brico-D\u00e9p\u00f4t.<\/p>\n

As evidenced by the feedback from Jessica RITTER, Trade Marketing & Communication Manager at Bosch Home and Garden :<\/p>\n

“The Retail Media campaign with Castorama was an absolute success! The dedicated email formats and homepage were remarkably relevant, reaching a powerful audience. Sales volumes and revenue soared, and the in-store impact was phenomenal. A winning 360\u00b0 plan!”<\/em><\/p>\n

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\n \n “Horrea supported us with professionalism and persistence in building our advertising agency. They quickly identified our business challenges and provided effective solutions that helped increase our revenue within the first year.” <\/span>\n <\/div>\n\n
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\n Gwenola Coicaud <\/div>\n
\n Director of Kingfisher Retail Media France <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":1829,"template":"","success_stories_tags":[41],"success_stories_types":[42],"class_list":["post-1388","success_stories","type-success_stories","status-publish","has-post-thumbnail","hentry","success_stories_tags-kingfisher-en","success_stories_types-retail-media-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.horrea.fr\/en\/wp-json\/wp\/v2\/success_stories\/1388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.horrea.fr\/en\/wp-json\/wp\/v2\/success_stories"}],"about":[{"href":"https:\/\/www.horrea.fr\/en\/wp-json\/wp\/v2\/types\/success_stories"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.horrea.fr\/en\/wp-json\/wp\/v2\/media\/1829"}],"wp:attachment":[{"href":"https:\/\/www.horrea.fr\/en\/wp-json\/wp\/v2\/media?parent=1388"}],"wp:term":[{"taxonomy":"success_stories_tags","embeddable":true,"href":"https:\/\/www.horrea.fr\/en\/wp-json\/wp\/v2\/success_stories_tags?post=1388"},{"taxonomy":"success_stories_types","embeddable":true,"href":"https:\/\/www.horrea.fr\/en\/wp-json\/wp\/v2\/success_stories_types?post=1388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}