{"id":1996,"date":"2024-06-15T09:02:16","date_gmt":"2024-06-15T08:02:16","guid":{"rendered":"https:\/\/www.horrea.fr\/cas-clients\/creer-deployer-et-operer-un-shop-ecommerce-en-europe-aperol\/"},"modified":"2025-06-04T16:18:29","modified_gmt":"2025-06-04T15:18:29","slug":"create-deploy-and-operate-aperol-ecommerce-shop","status":"publish","type":"success_stories","link":"https:\/\/www.horrea.fr\/en\/client-stories\/create-deploy-and-operate-aperol-ecommerce-shop\/","title":{"rendered":"Create, deploy, and operate the eCommerce shop in Europe"},"content":{"rendered":"\n
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\n \n THE CHALLENGE <\/span>\n <\/div>\n \n
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\n Engaging with Aperol Lovers through a Direct-to-Consumer Merchandising experience <\/H2>\n <\/div>\n \n
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As a love brand, Aperol sought to deploy its merchandising (glasses, textiles, accessories, lifestyle products, etc.) through a dedicated online store capable of distributing its products across Europe (excluding France). They needed a partner to support them through all phases of the project: strategic planning, global\/local organization, logistics schema, artistic direction, online platform creation, and e-commerce operations.<\/p>\n <\/span>\n <\/div>\n \n <\/div>\n\t<\/div>\n<\/div>\n\n\n

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\n \n OUR SOLUTION <\/span>\n <\/div>\n \n
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\n A complete e-commerce solution for developing, launching, and scaling the Aperol Brand Shop throughout Europe (excluding France) <\/H2>\n <\/div>\n \n
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Horrea addressed this challenge by assembling a team of versatile talents and partners to cover all aspects of the project.<\/p>\n

On the technical side, Horrea managed the creation of an immersive and high-performing digital platform developed on Shopify Plus, meeting the brand’s most demanding needs. An MVP approach was adopted, allowing for the rapid launch of the platform in key and pilot markets to gather feedback and enhance the customer experience.<\/p>\n

Horrea handled all operations\u2014ranging from customer service to logistics and e-commerce growth strategies\u2014to ensure efficient delivery of Aperol products across Europe (excluding France), providing a turnkey solution for both the platform\u2019s construction and large-scale e-commerce operations.<\/p>\n <\/span>\n <\/div>\n \n <\/div>\n\t<\/div>\n<\/div>\n\n\n

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\n \n IMPACT <\/span>\n <\/div>\n \n
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\n A promising MVP before a broader deployment <\/H2>\n <\/div>\n \n
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The MVP platform’s performance has been on point in the 6 months following the launch, with over 15K unique visitors driven entirely by organic traffic, and only 2 pilot markets: Austria and Belgium. The catalog, which now features over 50 products, continues to expand with capsule collections and partnerships. These results validate the expansion of the shop across Europe (excluding France).<\/p>\n <\/span>\n <\/div>\n \n <\/div>\n\t<\/div>\n<\/div>\n\n\n

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\n 1000 <\/div>\n
\n \n orders completed in just a few months <\/span>\n <\/div>\n <\/div>\n
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\n 90% <\/div>\n
\n \n sales are generated through organic visits <\/span>\n <\/div>\n <\/div>\n \t\t\t <\/div>\n \n\t<\/div>\n<\/div>\n\n\n
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Horrea is proud to be a Shopify partner<\/strong>
\nWe support brands in their major digital commerce transformations by leveraging the power of Shopify Plus, Shopify B2B, and Shopify POS.<\/p>\n <\/div>\n <\/div>\n <\/div>\n\t<\/div>\n<\/div>\n\n\n

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