At Cultura, digital commerce is not a rupture. It’s the natural extension of what the brand has stood for since day one: closeness, guidance, and emotional connection through cultural products.
The e-commerce site, launched back in 2005, now runs on Magento — a platform that enables the brand to manage a rich offering, fully connected to in-store inventory and tailored to each product category.
But beyond the tool, it’s the philosophy that matters: digital commerce has never been treated as a standalone channel. It’s embedded in a service-driven approach — always designed around the customer.
What defines Cultura’s strategy is a clear desire to preserve the diversity of experiences.
The online journey doesn’t mimic the store — it extends it, complements it, and at times even steps aside to let human connection take the lead.
“The digital experience must reflect our values — without trying to standardize everything,” explains Agnieszka. “We want customers to feel our universe online, without simply copying what happens in-store.”
By betting on a digital commerce experience that is useful, seamless, and integrated, Cultura proves that digital can be a powerful loyalty driver — not just a conversion engine.
At Cultura, customer data isn’t a pretext for hyper-targeting. It’s used to understand, guide, and offer value — not to push aggressively.
The approach is clear: suggest, don’t impose. Recommend intelligently, without being intrusive. Data is there to create value, not generate noise.
But data use goes beyond digital channels. It’s also put to work for in-store teams, thanks to two complementary tools:
Together, these tools align headquarters and field teams by giving each the right information at the right time. Data becomes a tool for coordination, operational focus, and local activation, as much as a lever for understanding customers.
At Cultura, technology doesn’t replace human connection — it supports it, so it can be more precise, more fluid, and more in line with the brand’s values.
Culture’s approach demonstrates that a strong physical network is not a brake on digitalization. It’s even the opposite: when digital is at the service of customer experience and teams, it becomes a strategic accelerator.
To make this ambition possible, Cultura relies on a robust technical backbone. The e-commerce site, developed on Magento, allows a smooth and consistent management of supply, stocks and customer journeys. The ASM tool structures the commercial animation at local level, in connection with digital campaigns and the specificities of each point of sale.
It’s not the technology that makes the difference, but how it serves a mission: to make culture accessible, human and fluid—everywhere.
To go further, check out the full episode with Agnieszka Simon-Levy-Tovic: