Boost your e-commerce performance with AI
AI has become a vital advantage
In a world where shopping journeys are fragmented across platforms, AI engines, and proprietary interfaces, integrating AI is no longer just innovation—it’s a vital competitive edge.
61
%
of digital natives use assistants to make decisions or compare products.
What we do to activate AI potential in your customer journeys
Audit & use case identification
360° audit of your off-site / on-site / back-office journeys
Identification of high-impact AI opportunities (content, CRM, UX, search)
Clear, prioritized output focused on quick wins
AI roadmap & business activation
Building a business-first AI roadmap
Deployment of tangible solutions: conversational assistants, real-time personalization, AI copywriting
GSO optimization — generative search optimization
Presence audit on AI engines (ChatGPT, Gemini, Perplexity…)
GEO Visibility Score
Optimization plan for content and structure to be AI-friendly
Why choose Horrea ?
A business-first approach to AI
We don’t do “prompting for fun”—every AI action is aligned with your growth KPIs.
Digital commerce experts above all
Our teams blend e-retail know-how, omnichannel strategy, and generative AI to build high-impact solutions without adding operational complexity.
A Pragmatic and Agnostic Approach
We choose the best tools on the market for your use case—whether proprietary platforms, open source, or solutions integrated into your existing stack.
Any questions?
Is AI only for large enterprises?
No. Our solutions are modular—whether it’s an audit, activation, or training—tailored to your maturity and business needs.
What is Generative Search Optimization (GSO)?
It’s the practice of optimizing your brand to be well-referenced by AI agents (ChatGPT, Perplexity, etc.), similar to how SEO worked for Google.
What do you deliver at the end of an AI audit?
A clear map of AI use cases, prioritized recommendations based on ROI, and actionable quick wins.
Do you work with proprietary or open-source tools?
We use a mix of both: our own proprietary tools—like the GEO Score—and the best solutions available on the market.
The GEO Score (Generative Engine Optimization Score) is a proprietary evaluation framework developed by Horrea. It assesses your brand’s visibility and readiness across generative AI engines like ChatGPT, Gemini, or Perplexity.
It analyzes multiple factors such as:
• How well your content is indexed and structured for AI-based engines
• The quality and consistency of your brand presence in generative responses
• The accessibility of your product or service data for conversational agents
• Opportunities to enhance visibility via structured data, semantic markup, and optimized content strategies
The GEO Score provides a quantified performance index and actionable recommendations to help you increase your discoverability and conversion potential in the new AI-driven search landscape.
The GEO Score (Generative Engine Optimization Score) is a proprietary evaluation framework developed by Horrea. It assesses your brand’s visibility and readiness across generative AI engines like ChatGPT, Gemini, or Perplexity.
It analyzes multiple factors such as:
• How well your content is indexed and structured for AI-based engines
• The quality and consistency of your brand presence in generative responses
• The accessibility of your product or service data for conversational agents
• Opportunities to enhance visibility via structured data, semantic markup, and optimized content strategies
The GEO Score provides a quantified performance index and actionable recommendations to help you increase your discoverability and conversion potential in the new AI-driven search landscape.
Do we need an internal tech team to start an AI project?
Not necessarily. Our support adapts to your resources—we can manage projects independently or collaborate closely with your existing teams.