Activate generative UX to turn every intention into conversion
Transform your digital journeys with generative UX
A new approach powered by generative AI to turn every user intention into a unique experience.
40
%
increase in engagement observed on AI-generated personalized journeys.
Why transform your digital journeys?
Linear experience
The same journey for everyone, regardless of intent.
Shallow personalization
Static content, rarely relevant.
Engagement low
Too much effort required, too little perceived value.
Early drop-off
Users leave before finding what they need.
What we implement to activate your Generative UX
A structured approach to transform your digital journeys through generative AI — and turn them into a high-impact conversion driver from day one.
01
User intent mapping
We analyze your existing journeys to identify key user intents at each stage (search, hesitation, comparison, conversion) and surface the real activation levers — based on user logic, not just your site structure.
02
Dynamic generation of personalized journeys
We design AI-powered UX modules that generate real-time interfaces, recommendations, and content tailored to each visitor’s profile, context, and intent — creating a high-value experience.
03
Seamless integration into your digital ecosystem
We integrate Generative UX directly into your tools (CMS, PIM, CRM, Search, etc.), taking into account your technical, organizational, and business constraints to enable fast adoption without disrupting operations.
04
Impact measurement & continuous optimization
From launch, we track business KPIs (conversion, engagement, average basket size…) and iterate with you weekly using AI-generated insights to continuously improve performance.
Why choose Horrea ?
Combined AI & UX expertise
Senior certified professionals capable of delivering impactful results.
Seamless integration into your existing tools
We align with your technical, financial, and organizational priorities.
Fast impact without complexity
Your project is led by experts with international experience across agencies and digital teams.
Any questions?
What is Generative UX?
Generative UX uses artificial intelligence to create real-time user journeys tailored to individual intent. It goes beyond standard personalization by dynamically rewriting content, calls to action, or page structures based on user profiles and context.
What are the concrete benefits?
On average, our clients see a +40% increase in engagement and significantly lower bounce rates. Users find what they’re looking for faster, interact more, and convert better.
Is it only for e-commerce sites?
No. Generative UX applies to any type of platform: e-commerce, SaaS, B2B sites, onboarding flows, content portals… Wherever users have varied intentions, it brings measurable value.
Do we need a full website redesign to implement Generative UX?
Not at all. We integrate with your CMS, frontend modules, or existing APIs. Implementation focuses on strategic areas (landing pages, product pages, forms…)—no need for a full redesign.
How long does a first test take?
Just 2 to 4 weeks for a POC on one or two key pages. This allows you to measure Generative UX’s impact on engagement and conversion before expanding.
Which tools or platforms are compatible?
We work with Shopify, Magento, WordPress, Webflow, Contentful, headless solutions, and proprietary tools. Integration is done via API or script tag depending on your stack.
Who leads the project at Horrea?
A cross-functional team including an AI expert, UX strategist, and senior front-end developer. No unsupervised juniors. Our experts have led AI+UX projects at both agency and brand level internationally.
What sets Horrea apart in this area?
We don’t sell technology—we deliver UX performance. Our experts combine AI, UX, and business culture. Every recommendation is tested, measured, and managed collaboratively with you—no friction, no jargon.